#tbt – The Ad That Launched a Million Swooshes


This ad, published 50 years ago in the Long Distance Log, was one of the very first from a small company in Oregon called Blue Ribbon Sports. You’re probably more familiar with them under the name they changed to in 1971, Nike.

(Click on the image to enlarge)

nike-ad-jun65

Nike ads have changed a bit since then. And Tiger, the Japanese company that made the shoes that Blue Ribbon imported? They’re now known as ASICS.

Leave a comment

Your email address will not be published. Required fields are marked *